About Awake NY

Launched in New York City in 2012, Awake NY is the creative vision of Queens native Angelo Baque. Rooted in the diversity and energy of the city’s streets, the brand reflects the spirit of the five boroughs, drawing on Baque’s wide-ranging influences to create apparel that speaks to identity, culture, and community.

Awake NY’s collections continue to evolve each season, blending downtown NYC’s eclectic ‘90s sensibility with refined silhouettes and elevated wardrobe staples. Today, sweater vests, overcoats, and suits stand alongside everyday essentials, offering a mix of streetwear and tailored pieces that anchor the modern wearer’s closet.

Community remains central to Awake NY’s mission. The brand partners with organizations nationwide to support underserved communities and create tangible impact. Most recently, Awake NY launched an anti-ICE t-shirt fundraiser that raised over $40,000 for the Safe Passage Project, empowering immigrant families and children in crisis. Other long-term partners include Building Black Bed-Stuy, Children of Promise, NICE, Sky High Farm, Scope of Work (SOW), and KICKNKNOWLEDGE, among others.

In addition to its in-line collections, Awake NY consistently collaborates with leading brands and cultural icons. Key collaborations include Jordan Brand, Coca-Cola, Doc Martens, 47 Brand, GAP, Jameson, Levi’s, and Alpha Industries — each project reflecting the brand’s dedication to craft, culture, and community storytelling.

From streetwear to global collaborations and impactful community initiatives, Awake NY continues to evolve while staying true to the city that inspired its beginnings.